In a recent poll conducted by leading advisory and consultancy firm, KPMG, Diamond Bank was ranked as one of the top three most customer-focused banks in the country. Participating in a keenly contested category, the Bank emerged overall third best in the customer satisfaction index (CSI) with 73.5 points.
This revelation was made at the 2016 edition of the Annual Banking Industry Customer Satisfaction Survey recently released by KPMG.
The survey which debuted in 2007, elicits feedback from customers and stakeholders across the retail, SME and corporate banking segments. It is a reflection of the levels of satisfaction and expectation of customers with respect to service delivery from their banks. The yardstick for evaluation includes convenience, products and services, client service, value for money and customer care.
Diamond Bank has maintained a customer-centric strategic mix; passionately leading the revolution in mobile banking innovations and financial inclusion of the un(der)banked in the country. Its mobile app is the most downloaded and registered in the financial services sub-sector, with over 1.5 million users.
The Bank’s Diamond Ye’llow account has remained the most successful in the country, with over 5 million account holders in two years and through its monthly DiamondXtra draws, Diamond Bank has given out N4 billion to its loyal customers in the last five years, while setting aside N600 million for its loyal customers this year.
The Bank’s chief spokesperson, Ayona Trimnell stated that Diamond Bank is very passionate about its customers, and is continually looking for ways to improve its services in line with developing trends.
She said: “Diamond Bank Plc is a customer driven bank and the quality of our services embodies our mantra which is centered on going beyond banking to achieve customer satisfaction. We are unflinching in our resolve to constantly deploy new technologies and digital applications to drive financial inclusion, convenient banking and enhanced customer friendly services. This rating is a confirmation of our resolve and focus, and reinforces our standing as a bank for the people”.
In its latest ranking, the global financial rating agency, Fitch, reaffirmed Diamond Bank’s rating of ‘BBB” +. Thus, affirming the strong fundamentals of the Bank to meet financial commitments.
According to Fitch, the strong regulatory capital ratios of the Bank have helped offset the one-off impact from the devaluation arising from Nigeria’s new FX regime. This translates to a stable outlook for Diamond Bank’s short-term and long-term foreign currency issuer default ratings (IDR).