First Bank of Nigeria Limited and its subsidiaries as part of its commitment to drive the sustainable development of the communities in which it does business, has identified and empathised with the victims of the mudslides and floods that devastated parts of Sierra Leone’s capital, Freetown.
To this end, the Bank initiated a fund-raising drive across its staff as part of the FirstBank Employee Volunteering Scheme, set up to provide humanitarian service to the Bank’s host communities. The fund-raising efforts allowed staff members to collectively render succour and hope to the needy and the funds raised will complement the Bank’s corporate donation to the victims of the disaster.
The Bank has also implored its customers and members of the public to join in the cause of providing succour to victims of this tragedy. Accordingly, a special donations account has been set up and staff, customers and members of the public can pay directly into the account: FBN CSR Donations — 2032381764.
FirstBank has remained unwavering in its commitment to doing business responsibly and to corporate citizenship, which includes positively impacting the lives of its stakeholders and empowering the communities in which it operates. According to Adesola Adeduntan, MD/CEO, First Bank of Nigeria Limited and Subsidiaries, the Bank would continue to uphold the citizenship approach which includes considering the needs of its stakeholders and working to meet those needs in line with its corporate responsibility and sustainability strategy.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row – 2011, 2012, 2013, 2014, 2015, 2016 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the sixth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications