First Bank of Nigeria Limited, Nigeria’s most valuable bank brand, as part of its engagement initiative to drive financial inclusion is organising Campus Storms to provide students and the Ivory Towers communities an opportunity to experience convenient and accessible banking offerings right at their doorstep.The Bank will be at the University of Benin(UniBen) and New Benin Market on January 24 – 27, 2017; Abia State Polytechnic &Ariaria Market on January 31-February 3, 2017; and Usman Danfodio University & Sokoto Main Market on February 7 – 10, 2017 to educate, engage, and introduce bespoke products amidst fun filled activities.
The Bank’s products and services for this market include the XploreFirst accounts designed for youths between the ages 18 – 24to promote saving culture and banking convenience for the youth and mass market customers. The other products that will be on display at the Storm arethe FirstInstantSavings and FirstInstant Savings Plus accounts both of which enable customers open fully functional bank accounts, with minimal requirementsfrom anywhere, at any time, via any of the Bank’s online platforms.
The Bank will also use the opportunity of the Storm to re-introduce its mobile banking service, Firstmoniewhich enablesthe banked,the unbanked and the under-bankedNigeriansto have the opportunity to make mobile transfers as well as mobile payments anywhere they may be in Nigeria from the comfort of their mobile phones, simply by dialling *894# from a mobile phone and following the prompts that would ensue.
The students and the university communities will also be taken through the dynamics of the recently unveiled enhanced features on the Bank’s mobile banking app – Firstmobile – whichenables customers to now carry out transactions such as domestic funds transfer from self-owned accounts to FirstBank accounts and other third party bank accounts; make quick airtime purchase for self and others on all mobile networks; bills payments; such as DSTV and GOTV subscriptions, cheque services including confirm cheque and stop cheque; flight booking; and quick account services such as account balance inquiry, statement view and much more from their smartphones. Just recently, the Bank increased transaction limits on its FirstMobile Lifestyle app to a daily limit of N150,000.00 without the use of a token and a maximum total daily transaction limit of N1,000.000 (One million Naira).
The Campus and Market Storms will include activities and games such as The Entrepreneur Challenge,Business Talker Competition, XploreFirst Skaters competition andThe Best Business Idea Competition with lots of prizes to be won. The Bank is encouraging the youth and market populations at these locations to avail themselves of the exciting activities, networking and the products and services the events would offer to support their businesses and lifestyles.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” five times in a row – 2011, 2012, 2013, 2014, 2015 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the fifth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications