Nigeria’s Most Valuable Bank Brand, First Bank of Nigeria Limited, is joining the rest of the world in celebrating the 2017 Global Money Week to engage children and youths on the rudiments of financial literacy. The Bank has embedded in its Corporate Sustainability and Responsibility initiatives the FutureFirst programme to empower secondary school students between 13 to 17 years with the knowledge of financial literacy and entrepreneurship. The 2017 Global Money Week themed ‘Learn. Earn. Save’ is scheduled to take place from the March 27 – April 2, 2017.
In alignment with the CBN Financial Literacy Day and as part of the activities to commemorate the Global money week, FirstBank would send delegations to 30 schools across the geopolitical zones of the Nigeria to empower the students with requisite knowledge on Financial Literacy. The Managing Director/CEO, First Bank of Nigeria Limited and Subsidiaries, Dr. Adesola Adeduntan, will lead one of the delegations to teach the students the basics of money and empower them with the financial knowledge they need to be relevant in the global economy.
Beyond the financial literacy day event, FirstBank is also collaborating with the Nigerian Stock Exchange (NSE) to commemorate the 2017 Global Money Week and enhance financial literacy among the youths. The NSE events include a half-day seminar, excursions, distribution of a financial literacy brochure and school outreach programmes in 6 States outside Lagos State.
According to the MD/CEO, First Bank of Nigeria Limited and Subsidiaries, Dr. Adesola Adeduntan, the Bank would continue to support causes that drive financial literacy and financial inclusion in Nigeria. “With our extensive branch network and alternative service channels, we would continue to extend our services to the under-banked, businesses, communities and individuals across the country. Particularly, we would continue to engage our youth with the principles of financial literacy, fully aware that they will be the ones to drive the economy of our nation in the future’, he further enthused.
FirstBank has participated in the Financial Literacy Day since 2014 teaching students in different states of the federation including Imaguero Secondary School Benin City, Edo State; Tinuola College Ado Ekiti, Ekiti State and Harmony Secondary School Lokoja, Kogi State; reaching over 10,000 students with knowledge of financial literacy via this platform. The 2017 edition is designed to reach about 3,000 students in thirty locations across the geopolitical zones of Nigeria.
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 12 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row – 2011, 2012, 2013, 2014, 2015 and 2016 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the fifth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications